Marketing Strategy

A process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.

“Know what works so you get a return on investment from your marketing spend.”

Marketing is like war. If you have unlimited capital you can simply spend money until you win. However, if like most businesses you have limited funds… you can’t afford to waste them on attempts that fail.

The only way to ensure a win (return on investment of your marketing dollars) is by researching and analyzing:

  • Market Demographics, Needs, Trends, Growth
  • SWOT and Competition Analysis
  • Product Offering and Historical Results
  • Keys to Success and Critical Issues
  • Mission, Marketing and Financial Objectives
  • Target Market/s and Positioning
  • Marketing Mix and Channels of Distribution
  • Marketing Research and Organization