Think of a feasibility study as a business plan with backup. Instead of just creating a 15 page business plan with all your hopes and dreams… you research and find backup for each section of a feasibility study. How big is your target market… with proof; how much can you charge… with proof; what are the needs and trends… with proof.
Here is a table of contents for a standard feasibly study. Keep in mind studies on certain businesses might have more information than this. For instance, hotels add things like occupancy rates and store fronts add things like traffic counts.
Table of Contents
Executive Summary
Customer Problem
Product/Service Description
Current Business Position
Financial Potential
The Request
Company Background
Business Description
Company History
Current Position and Business Objectives
Ownership/Legal Structure
Products
Product Overview
Substitute Analysis
Suppliers and Inventory
Research and Development
Services
Service Descriptions
Substitute Analysis
Service Delivery
Research and Development
Industry, Market, and Competition
Industry Definition
Market Size and Demographics
Market Trends
Market Growth
Target Market
Customer Profile
Competition
Marketing Plan
Competitive Advantage
Keys to Success
Critical Issues
Pricing
Distribution Channels
Promotional Plan
Feedback
Operating Plan
Location
Facility
Operating Equipment
Suppliers and Vendors
Personnel Plan
General Operations
Management, Organization and Ownership
Management/Principals
Organizational Structure
Professional Consultants
Ownership and Boards
Goals and Strategies
Business Goals
Future Plans
Contingency Plans
Financial Assumptions
Assumptions
Financial Summary
Work Cited